The Italian children’s footwear brand PRIMIGI boasts a rich historical heritage. The company was founded back in 1976 and from the very beginning secured a prominent place in the children’s shoe market in the “boot-shaped country.”

From the moment it was established, the brand became synonymous with technological know-how, carefully selected materials, and Italian style. Success was not long in coming: Primigi shoes have been valued for the quality of their materials, advanced design technologies, and the meticulous shaping of each shoe, which helps children’s feet grow healthy. The brand’s products are manufactured in line with the most innovative principles of the industry.

A few years later, PRIMIGI became a leader in the Italian market, steadily maintaining and strengthening this position while simultaneously expanding into larger European markets. In 2001, the fashion brand acquired IMAC SpA, a leading manufacturer of shoes for men, women, and children, which further accelerated the company’s technological growth.

More than 40 years of expertise and specialization in the children’s market motivated the company to create a comprehensive brand identity for Primigi, expanding beyond footwear into children’s apparel. As a result, in 2007 the company broadened its business by launching the PRIMIGI STORE chain – a new retail concept offering shoes, clothing, underwear, and accessories all in one place. PRIMIGI STORE was a true innovation for the Italian market, a store with a unique “format” that provides a complete and diverse range of products, enabling parents to dress children and teenagers from head to toe, from ages 0 to 14.

Today, the brand operates over 300 monobrand stores in Italy, and in recent years has expanded abroad, with more than 40 monobrand stores outside of Italy, as well as sales in hundreds of multibrand outlets both domestically and internationally.

Brand Philosophy – “Freedom and Health for Children”

Primigi children’s shoes are always attentive and devoted to children – the most demanding consumers, who are growing, changing, and moving toward the future.

Primigi creates footwear that is stylish and comfortable to wear, protecting children and supporting them in the wonderful adventure called “growing up.”

Experts in Innovation

The specialists behind PRIMIGI children’s shoes are valued by parents and children alike because they are true experts in the children’s sector: they understand the specific needs of every age and accompany the child’s development by making thoughtful choices. Every shoe is designed with utmost attention to detail to ensure comfort, lightness, breathability, and durability.

Technology – PRIMIGI SYSTEM (a guarantee of quality and technological innovation)

For more than 40 years, PRIMIGI specialists have focused exclusively on children’s health in the production of their footwear.

The quality of PRIMIGI products, the carefully chosen materials, the meticulous attention to detail, the excellent price-to-quality ratio, and the alignment with seasonal trends all guarantee a level of excellence in footwear and clothing that no parent would want to compromise on.

PRIMIGI – Italian style perfection for children