PRIVACY POLICY

This Privacy Policy has been prepared in accordance with Regulation (EU) 2016/679 (GDPR) and describes how MAGNUM BULGARIA GAMA Ltd. processes the personal data of visitors to www.westmall.bg.


1. Data Controller

Company Name: MAGNUM BULGARIA GAMA Ltd.

Address: 15 Tsaritsa Yoanna Blvd., Lyulin District, 1324 Sofia, Bulgaria

E-mail: k.sabeva@westmall.bg


2. Data Protection Officer

Yordan Dunkov

Phone: +359 888 951 848

E-mail: idunkoff@its-bg.com


3. Categories of Personal Data Processed

3.1. Log Files

We collect your IP address, browser type, and the date and time of your visit for the purpose of ensuring the security and proper functioning of the website.

Legal basis: Legitimate interest.


3.2. Contact Form

We collect your name, e-mail address, telephone number, and the content of your message in order to respond to your inquiry.

Legal basis: Legitimate interest.


3.3. Promotion Subscription

We collect your e-mail address for the purpose of sending marketing communications.

Legal basis: Consent.

You may withdraw your consent at any time by contacting us at k.sabeva@westmall.bg.


4. Google Analytics 4

We use Google Analytics 4, provided by Google LLC, to analyze website usage and improve our services.

Google Analytics 4 is activated only after you have provided your consent through our cookie consent management mechanism.

Google Analytics 4 processes IP-related information in a manner that does not allow it to be stored in reports, thereby reducing the possibility of identifying individual users.

User event data is retained for 2 months and is then automatically deleted in accordance with the service settings.


5. Meta Pixel

We use Meta Pixel, provided by Meta Platforms Ireland Limited, for the following purposes:


  • Measuring the effectiveness of advertising campaigns;
  • Analyzing visitor behavior;
  • Creating remarketing audiences;
  • Displaying personalized advertisements on Facebook and Instagram.

Personal data is processed for marketing purposes only after your consent has been provided through our cookie consent management mechanism.


6. Recipients of Personal Data

We may use the following data processors:


  • Google LLC – Google Analytics 4;
  • Meta Platforms Ireland Limited – Meta Pixel;
  • Web hosting provider;
  • E-mail and IT service providers.

All processors handle personal data solely in accordance with our instructions and the applicable legislation.


7. International Data Transfers

When using the services of Google LLC and Meta Platforms Ireland Limited, certain personal data may be transferred outside the European Economic Area (EEA). In such cases, appropriate safeguards are applied in accordance with the applicable legislation, including, where applicable, the Standard Contractual Clauses (SCCs).


8. Data Retention Periods

  • Contact form data – until the correspondence has been concluded and, where necessary, for up to 3 years.
  • Promotion subscription data – until consent is withdrawn.
  • Log file data – up to 12 months.
  • Google Analytics 4 user event data – 2 months.
  • Data processed through Meta Pixel – in accordance with the retention period of the marketing cookies used.

9. Security

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, alteration, or misuse.


10. Your Rights

You have the right to access, rectify, erase, restrict the processing of, and port your personal data, as well as the right to object to processing and to withdraw your consent at any time.

To exercise your rights, please contact us at k.sabeva@westmall.bg.


11. Right to Lodge a Complaint

You have the right to lodge a complaint with the Commission for Personal Data Protection:

2 Prof. Tsvetan Lazarov Blvd.

1592 Sofia, Bulgaria

Website: www.cpdp.bg

Last updated: 7 July 2026