LC WAIKIKI journey started in France in 1985 and since than following the motto “Everyone deserves to dress well” and mission of affordable fashion. In 1996 LC WAIKIKI has been bought by current owner and become a market leader in Turkiye and international markets. LC WAIKIKI international expansion started in 2009 in Romania and grew to 55 countries and more than 1 200 stores. First stores in Bulgaria had been opened in 2010. Currently the brand operates 32 stores in 19 cities around the country: Sofia, Pleven, Rousse, Veliko Tarnovo, Targovishte, Shoumen, Silistra, Dobrich, Varna, Burgas, Sliven, Yambol, Kazanluk, Stara Zagora, Haskovo, Plovdiv, Pazardjik, Pernik and Blagoevgrad.