GEAR ZONE is an interactive entertainment concept where children and adults can take control of realistic remote-controlled construction machines.

Excavators, dump trucks, bulldozers and other machines come to life inside a specially designed construction zone where visitors don't just watch - they operate, dig, load, move materials and complete missions.

GEAR ZONE combines entertainment, technology and hands-on experience, turning the operation of construction machinery into an exciting attraction for both children and adults.

The Concept

“Take Control!”

At GEAR ZONE, every visitor becomes a construction machine operator.

Our goal is to create an experience that goes beyond traditional children's attractions – something interactive, memorable and exciting for both kids and their parents.

Visitors can:

● operate realistic RC construction machines;

● dig and move materials;

● load dump trucks and containers;

● take on construction challenges;

● complete individual and team missions;

● develop coordination, concentration and precision while having fun.

Who is GEAR ZONE for?

GEAR ZONE is designed for children, parents, families and anyone fascinated by machines and technology.

The experience is designed to be exciting for a child operating an excavator for the first time, but also for adults who have always wanted to try it themselves.

Mission

To transform people's fascination with machines, construction and technology into a real interactive experience that brings children and parents together through something different, exciting and memorable.

Vision

To establish GEAR ZONE as a recognizable interactive entertainment brand focused on remote-controlled machinery and gradually expand into shopping and entertainment centres across Bulgaria and international markets.

Brand Personality

Interactive • Technical • Adventurous • Modern • Family-oriented • Memorable

The visual identity is inspired by real construction sites – yellow and black colours, industrial elements, warning markings and construction machinery.

Short Brand Description

GEAR ZONE is an interactive experience where you can operate realistic remote-controlled excavators, dump trucks and construction machines in a specially

designed construction zone. Choose your machine, grab the controller and start your construction mission!

GEAR ZONE - Take Control!

West Mall - level +2